With Virus Pushing Boundaries; Lockdown Pushed My Dream Towards Me - My Startup Story
There is a very basic way towards a successful business and that is a calm and focused mind. With my experience in start-up world, listening multiple people speak about their success journeys, reading articles of successful entrepreneur the things that caught my sight were based on same idea as mine;
Focus
It's 2020, the world is locked and I am stuck at my 9-5 WFH. There is nothing in this world that excites me anymore not even my career which, I have always been passionate about. My dreams of being a business owner by the age of 30 seems to be going downhill with a little salary package, no savings and a huge wish list. What do I do? Seeking help for a 28 years old myself, I realized that it's not money that I am hoping for; its myself to be more visionary is what I am seeking. The timings to start something of my own couldn't be more accurate. The world is already hooked on internet, there is no worry to open up a store anymore or for an investor to fund my idea; all I need is to focus.
I remember those childhood dreams of me sitting in a meeting with big people and pretending to be on phone calls to be home early (still makes me laugh) are not something I learnt from movies or television, they were really I myself hoping that this is what I want to do when I grow up. After 2 decades I still wish for the same. So how should I really start with little to no savings, responsibilities of a grown up and no hold on to mental peace because that young me keeps crying at night or when alone that I really want those meetings and late night working of my own. After a break of 6-7 forced months of unemployment by my own self, I started my organic, home based, handmade skincare small business with as little as 2000 rupees of starter investment and after two months of it and no earnings I feel like on top of the world.
My head kept telling me in form of a colleague, parents, teachers, relatives, ex-bosses and friends, give it sometime you'll curse yourself with the same great communication skills you hold for quitting your job along with the idea of secured future. I refused to respond to those voices in my head because I knew I am on my way towards those meetings with big people and late night working. As conclusion I was extremely happy with my work life for the first time and knew it that it was my very own dream which is boosting me to march forward.
There is a very basic way towards a successful business and that is a calm and focused mind. With my experience in start-up world, listening multiple people speak about their success journeys, reading articles of successful entrepreneur the things that caught my sight were based on same idea as mine; eliminating the sounds of negativity and following your passion with a calm and focused mind. Following a few steps with your idea generation and launching it on social media is the most amazing journey and a key to have a risk free business.
Start with yourself-Who you are? What has always been a topic of excitement for yourself?
Focus on time when you were young and always liked something particular around you. For instance it could be cooking, writing, crossword puzzle in newspaper, Archie's comic section, creative pamphlets, parents wardrobe, fathers business, grandma's old is gold recipes for personal care, idea of rearranging houses interior, pattern of your shoes, structure of DNA, mathematics, language, dance, cinematography, etc, etc. It could be anything and without any doubt one certain thing that you were very vocal about, held genius ideas for its development or innovation and still catches your mind because the young self comes out. This is our basic idea of focus which tells us who we are and what we have loved in past, present and all our lives. This is our first step towards that dream business or idea. Once you have that idea of life back in your head you will be ready to lay out a plan called visionary plan. Here you write down everything you relate to yourself without even any research or looking out what world has been doing with same because it's your own idea and for your own plan you don't need internet. All you need is you.
Once you have the vision board of your own, you are ready to setup your idea and this idea will lead you to research on what people have been doing in business world for the same service/product/talent. What are the opportunities of me to execute my plan in a way that all can be benefited and I can enter the market to rock lives with my childhood plan?
Gather all your ideas, research on market structure of your plan and prepare an investment lower than your imagination because internet will always tell you to invest the most but you being the genius if your plan knows what exactly and how much you are going to need to begin your plan with first of thought you ever had. This first product/article/act/service is going to be your USP or a plan which will get you the title of a successful entrepreneur, so make sure you focus well and treat it like your baby.
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Vaishali Chauhan. She hold the position of Founder at Omega Beauty, Skincare | Instagram id- @omega_beauty3
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